Tech for Good

Kanoi was established as a tech company for public good, working on projects as diverse as our native biosphere to children’s health or regional economic development - and dealing with topics like big data, blockchain, crypto-currency and digital finance.

The challenge was to create a brand that appealed to tech investors, developers and the public, giving a sense that we are on the edge of New Zealand’s digital future.

With this in mind, the design needed to bring out the strength in the tech but without feeling like Silicon Valley or resorting to tech cliches. A strong graphic logo was created, with a bold pattern which can be used in a variety of ways - keeping the look recognisable, but with an overall sense of movement and energy.