The New Generation of Impact

Toha is a global marketplace for social and environmental outcomes from Aotearoa, bookended by an impact investment portfolio manager and a personal impact wallet. It’s goal is to unleash impact finance at scale and mobilise the public for action - and the first stop is climate change.

The challenge was to create a brand that appealed to impact investors, young social entrepreneurs and the public - with a sense of major urgency to save the beautiful planet we live on.

The brand design is strong, youthful and inspirational. The black and white palette is distinctly New Zealand, and bought to life with stunning imagery of the environment, people and animals of Aotearoa. Hand lettering brings a human touch to the brand and allows us to shout our message loud and proud.