Crafting a Brand Identity Rooted in Cultural Heritage and Global Appeal

For Oha, a Ngāi Tahu-owned organization producing New Zealand Manuka honey, we undertook a comprehensive brand design project that blended cultural authenticity with international market relevance. Our collaboration focused on developing a brand strategy and visual identity that not only reflects the Ngāi Tahu identity and values but also stands out in the competitive global Manuka honey industry.

Leveraging the rich symbolism of Māori culture and the concept of partnership, we created a strong and cohesive graphic treatment. This distinctive approach ensured that all pitch decks, sales materials, and branded elements not only captured attention but also conveyed a powerful narrative of quality and cultural integrity. The result is a brand that resonates both locally and globally, making Oha a standout player in the Manuka honey market.