Crafting a Brand Identity Rooted in Cultural Heritage and Global Appeal


Saint Pius X Catholic School, under the leadership of a visionary new principal and curriculum, needed a brand identity that would honor its legacy while embracing a forward-looking approach. We were tasked with creating a brand identity that acknowledges the history of the existing brand while infusing it with modern design elements that make it truly stand out.

Our approach involved refining the original logo, acknowledging its historical symbolism, yet reimagining it in a way that aligns with the school's new curriculum and future focus. The logo was meticulously deconstructed to create striking visual assets, resulting in a cohesive and uniform look across all touchpoints. From the website and advertising to signage, uniforms, and beyond, we ensured that the new brand was seamlessly implemented, positioning Saint Pius X Catholic School to confidently engage with the community and drive new enrollments.